Developing a proficient media buying strategy is the core of brand recognition and awareness. Crosby | Wright media buyers are able to reach the necessary audiences at the most relevant media outlets for optimum advertising results.
We foster long-lasting relationships with advertising representatives at local, regional and national media outlets, allowing the team the opportunity to negotiate the industry's most coveted advertising placements at the most valued prices. These relationships allow Crosby | Wright the first right of refusal for exclusive media placement opportunities before they are offered to other businesses, creating an edge and influence for our clients to reach their core target audience at the highest ROI.
To maintain strong relationships with advertising representatives, our media buyers regularly attend conferences and events hosted by the industry's most influential publications. These opportunities support our ambition to stay abreast on the latest print, television and Internet advertising trends and market forecasts while networking to further industry relationships. Our relationships, paired with knowledge of the media and strong negotiating skills, enable our clients to receive a perfect synergy of strategic advertising placements.