Brands are no longer defined solely by traditional media. The attitudes and behaviors of today’s consumers are shaped through multiple experiences including online interaction with their peers, influential bloggers and the brand itself. Through the strategic and targeted implementation of a social media campaign, Crosby | Wright adds an interactive dimension to our clients’ communications plans while focusing on the platforms, initiatives and strategies that bring the most value.
From crafting messages that influence and resonate with the desired audiences to joining relevant and authentic conversations, we understand the importance of social media as a driving force behind consumer engagement and brand loyalty. As experts in social media, Crosby | Wright develops comprehensive campaigns that build credibility, establish brand awareness and ultimately increase revenues and market share.