Effective placement implementation begins with a tactical media plan that fully evaluates and researches the target audience. In developing this media plan, Crosby | Wright's media buyers analyze target markets, media availability, demographics, and psychographic and geographic data, in addition to incorporating what has proved successful with other clients. This thorough information-gathering process allows us to execute a complete media positioning strategy with precise recommendations.
Media plans are further focused to meet the clients' media budget and current market conditions. This grassroots method allows flexibility and a cost-efficient approach for strategically implementing result-producing advertising and brand recognition.
In addition to utilizing Crosby | Wright's extensive database, our media buyers carry out other methods of research to create a measured and detailed media plan. Our media buying team will extend its research by organizing focus groups, directing storyboarding sessions with clients, outlining competitive analysis and reviewing relevant research studies.